Ice Glow

Bold & Radiant

Introducing “Ice Glow” a hydrating facial cream brand concept designed by me, Niles to stand out in high-impact eCommerce campaigns. Ice Glow captures freshness, radiance, and skincare confidence through a modern, premium visual identity. The creative direction focuses on scroll-stopping visuals made for Facebook Ads, Instagram Reels, and online retail platforms.

Scroll-Stopping Visuals

The Ice Glow creative assets are built to grab attention within seconds. With smooth textures, icy tones, and bold compositions, each design is crafted to spark interest, drive clicks, and convert. From floating product mockups to realistic beauty shots and hero images, the layout adapts to formats like stories, reels, feed ads, and digital banners – all while maintaining a strong brand voice.

From Concept to Conversion

From art direction to rendered scenes, the Ice Glow visuals are designed with conversion-focused storytelling in mind. Each asset highlights product benefits like “cold-infused hydration” through textures, lighting, and motion-ready layouts. The result: a visual system ready for A/B testing, eCommerce launch, and performance marketing across paid social platforms.