Designing the Moment of First Contact

Zōomy is a high-quality smartphone lens attachment built for users who want to take their mobile photography to the next level. The goal of this project was to create a digital experience that introduces the product in a compelling way, through both a landing page and a dedicated product detail page. These screens aim to communicate the product’s core value while guiding users seamlessly toward purchase.

The design approach centers on clarity and simplicity, allowing users to focus on the product without distraction. With a modern, minimalist layout, the interface supports a smooth and intuitive browsing experience. Every element was considered to ensure the visual language aligned with the product’s premium positioning, without overwhelming the user with unnecessary detail.

A User-Centered Approach

Throughout the project, the structure and flow of the pages were carefully planned around the user journey. From initial discovery to the decision to buy, each step was designed to be clear, informative, and frictionless. The result is a streamlined experience that supports user confidence while highlighting Zōomy’s potential as a creative tool.